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Statistics show that China’s market for health about 40 billion? 5 billion yuan. Currently, China is nearly 500 fitness equipment manufacturer in the world almost all popular fitness equipment is to be Chinese companies in production, processing, and a large number of foreign brands produced in China fitness equipment on the international market, approximately 60% share of foreign trade amounted on two billionth $

However, China has 1.3 billion population, fitness equipment in the house is like a treadmill for a year about 20 million units sold, household penetration rate of only 1%. The “fitness” movement in the depth created, people’s health awareness from year to year, television, improving network ads on fitness equipment, then the fitness equipment market at the end of the current situation? What type of fitness equipment business more profitable it?

Lack of professional guidance equipment usually idleMany consumers willing to spend much money on the food table, but do not want thousands of dollars for the purchase of fitness equipment coordination, it is not consumers form a family fitness concept of consumption. Zhejiang Province Zhejiang Province sports stationery market concentrated in the sporting goods industry and market, but sometimes the consumer market in the real staff less than the market. Market in the first floor because of the side line stationery, played more than a little busy on the second floor, second floor, to sell only a handful of large fitness equipment, the remaining facade of the empty or partially sublet for the collection.

business users, said after the SARS crisis, a time the most prosperous of fitness equipment sales, when people suddenly the importance of family fitness, to exercise adequate cardiovascular function and immunity, but this improve hectic time relatively short. Reflects from one side, people weak consumer awareness of fitness equipment, fitness equipment eventually led to a very low penetration.

is, of course, the awareness of the importance of fitness as important. buy fitness equipment to enter the house only the first step is equal to consumption. Lack of effective professional guidance, with the result after the user had left lying around in the fresh weight equipment, not to hold out.

In addition, the company is advertising in the fitness equipment investment small. Fitness equipment products for the media “exposure” to expand, in the case of the weak consumer, the increase in market share is a huge boost.

Many manufacturers, but the lack of local brand have information on the international market more than 60% of the fitness equipment is fitted with “Made in China”, but very few Chinese own brands. The reason for this is that the products on the international market competitiveness is not high, only to foreign companies a lot of processed products do. On the one hand the domestic production of international standard sports equipment, on the other hand, residential customers two or three times as many fake sales of foreign brands. Such embarrassment is a sign that in the well-known internationally of the national brands is missing.

From the view of small-scale power production is not strong corporate few, and even many companies have not passed the quality system certification, etc., all of this, the premium sports-production is reflected in the gaps and deficiencies in the road. Organized by the China Sporting Goods Association to carry out the fitness equipment industry in China famous brand evaluation results show that O horseman, a good family, Shu Hua, evergreen, English Pais five brands in the influential consumers.

treadmill selling within 4,000 yuan home fitness equipment market and the commercial market is the market in two blocks of domestic market size business market than the large, fast growth, once the fitness industry to divided aims to enlarge the cake. Products sold by home users generally small size, light weight, simple functions combination of instruments. The commercial market sales target for the fitness center, community sports centers, schools, business houses and other institutions, is fully functional purchase of high quality products.

Leading home fitness equipment from sales of view is electric treadmill still the most popular, the market share of total sales of fitness equipment Almost sixty percent of the market, single-store retail up to 30 units per month or so. Sales, followed by multi-functional fitness equipment and exercise bike, weight of around 15% and 10%. On the contrary, rowing exercise machines, cross-country ski machine due to lack of space, use the relatively high prices, sales decline sharply.